Web copywriting

I love to create SEO-driven web copy that ranks high on search engines, sounds like you and speaks to your community (your audience, your target market, those whose interest you want to pique). The way I do this is to get a feel for your people – I find out their likes, their mindset, and what they’re actively searching for. Then, I write copy using the words they’ll use in their searches and the words they’ll want to read. What I can do for you:

• Web copy (including optimised words and clear, persuasive Calls to Action)
• Keyword research and analysis
• Internal linking
• Local SEO optimisation
• Backlink outreach
• Google Business Profile listing

I write blog posts that help your business get found by the right people (your target market, and Google!). A great blog does more than fill space on your website - it shares your knowledge, answers the questions your audience is already asking, and helps you build trust in your networks. My focus is on creating content that feels natural to read, reflects your brand, and grows you visibility online, over time. I can help with:

• Topic research and content planning
• Writing engaging, search-friendly blog posts
• Crafting headlines and meta descriptions

I've spent the best part of my career so far in corporate writing (mostly government). I love the research and analysis aspects of writing in these spaces and deeply respect the requirements and guardrails that can be in place. What I do:

• Policies and procedures
• Guidance and manuals
• FAQs and fact sheets
• Corporate communications
• Internet and Intranet copy
• Reports and whitepapers