Web copywriting

I love to create SEO-driven web copy that ranks high on search engines, sounds like you and speaks to your community (your audience, your target market, those whose interest you want to pique). The way I do this is to get a feel for your people – I find out their likes, their mindset, and what they’re actively searching for. Then, I write copy using the words they’ll use in their searches and the words they’ll want to read. What I can do for you:

• Web copy (including optimised words and clear, persuasive Calls to Action)
• Keyword research and analysis
• Internal linking
• Local SEO optimisation
• Backlink outreach
• Google Business Profile listing

One of my favourite things to do is write authentic and customised content that connects businesses with their community. I love doing this for those who don’t have the time, energy or desire to spend on the things that don’t light them up. I create engaging content that tells a story, creates organic connections with your audience, drives them to action, and elevates your brand. What I do:

• Blog posts
• Organic digital marketing content (things like email campaigns, social media posts, LinkedIn articles and newsletters)
• eBooks and eGuides

I've spent the best part of my career so far in corporate writing (mostly government). I love the research and analysis aspects of writing in these spaces and deeply respect the requirements and guardrails that can be in place. What I do:

• Policies and procedures
• Guidance and manuals
• FAQs and fact sheets
• Corporate communications
• Internet and Intranet copy
• Reports and whitepapers